According to Portland, the authors of this report, this is the first time an attempt has been made to comprehensively map the use of Twitter in Africa. The company (their details in the full report below) analysed over 11.5 million geo-located Tweets originating from Africa in the last three months of 2011. The research was then augmented by a survey of 500 of Africa’s most active Tweeters to reach some of the conclusions highlighted below.
How Africa Tweets and Portland found that:
- South Africa is the continent’s most active country by volume of geo-located Tweets, with over twice as many Tweets (5,030,226 during Q4 2011) as the next most active Kenya (2,476,800). Nigeria (1,646,212), Egypt (1,214,062) and Morocco (745,620) make up the remainder of the top five most active countries.
- 57% of Tweets from Africa are sent from mobile devices.
- 60% of Africa’s most active Tweeters are aged 20-29.
- Twitter in Africa is widely used for social conversation, with 81% of those polled saying that they mainly used it for communicating with friends.
- Twitter is becoming an important source of information in Africa. 68% of those polled said that they use Twitter to monitor news. 22% use it to search for employment opportunities.
- African Twitter users are active across a range of social media, including Facebook, YouTube, Google+ and LinkedIn.
The full Portland report is here.
Infographic: How Africa Tweets
Top 20 by volume
|1. South Africa||11. Sudan|
|2. Kenya||12. Angola|
|3. Nigeria||13. Namibia|
|4. Egypt||14. Niger|
|5. Morocco||15. Burkina Faso|
|6. Algeria||16. Ethiopia|
|7. Rwanda||17. Libya|
|8. Tunisia||18. DR Congo|
|9. Mali||19. Gabon|
|10. Cameroon||20. Ghana|