sending...This is a hard hitting Amnesty International set of campaign photos to highlight the plight of child soldiers particularly in Africa where they are still prevalent. The child soldiers below are depicted as what they should be but with a mixture of what they do become as child soldiers. They are shown playing football with a skull, playing “hanging” and playing a game with pieces of bone.
Advertiser:
Amnesty International France
Agency:
TBWA/Paris
Additional credits:
Creative director: Erik Vervroegen
Art direction: Ingrid Varetz, Javier Rodriguez
Copy writing: Véronique Sels, Daniel Perez
Photography: Michael Lewi
