A friend once said to me. “Whites want to be black by tanning and Blacks and Browns want to be light by bleaching. Nobody wants to be in their own skin”. The irony she added was that “One group damages their skin to look darker, and the other group damages their skin to look lighter”. Being the argumentative type that I am with a penchant for playing devil’s advocate, my gut reaction was to defend both sets of groups. Afterall, beauty or what passes for beauty and social acceptance for women is generally culturally determinant. In North America and Europe it isn’t unheard of for women seeking to fit into the ideal or what is considered the ideal to spend thousands of dollars on plastic surgery to perhaps attain fuller lips, use tanning salons now and again or spend countless hours in a gym sculpturing themselves into stick thin super model look alikes. Apparently, the Victorians (who were white European) used to consume tiny quantities of arsenic to whiten their skin. Of course sometimes they got it wrong and died.
The more pertinent question as far as I was concerned, therefore, was why societies across the globe paid special attention to female features? Why do women have to be slim or rounded, have lighter skin or darker skin to satisfy others’ whims? This question is still very valid. However, I have had to critically think about my experiences as an African woman after watching “SHADEISM”, This brought home the practice of skin “bleaching” which tends to be prevalent amongst African, Latin American and Asian women and the psychological attachments that lead women to “lighten” thier skin in my part of the world. What struck me about this fine documentary was the psychological impact that “shadeism” has on four year old – Manisha, the young star of the documentary. At such a young age Manisha has already internalised and formed strong views about what she thought constituted beauty – white skin.
As the narrator states “To be fair skin is the hope for women of colour, for some it is a goal. The idea is that if they lighten thier skin just a little it could change everything and some are willing to do anything to achive this goal including bleaching thier skin”.
Muginga’s (Angola) and Amanda’s (Grenada/Venezuela) experiences of seeing others around them bleaching thier skin are those that i am familiar with. As Muginga said “Bleaching is a common thing in the African community, your grandma does it, your mum does it, your aunt does it, your dad does it and they give it to you to use on your elbows. Amanda states that ”people won’t identify or name it as bleaching, we had a huge tub of skin lighting cream in my house for 8 years and people will be like…this is a cream to help you get rid of the dark marks on your ”
Nayani Thiyagarajah the writer and narrator of “Shadeism” attempts to explore the reasons behind the desire amongst some women to have lighter complexions and explores ways in which this phenomenon could be addressed. As Nayani stated in her conclusion “I think the time has come for us to challenge the idea that beauty only comes in one form”. I couldn’t agree with her more.
Angela Antwi
“Shadeism” – Documentary (Part 1)
“Shadeism” Documentary – Part 2
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